Hosted by renowned Pakistani film and TV stars Aamina Sheikh and Azfar Rehman, the entertainment extravaganza consisted of a live fashion show, music and dance entertainment and a Beauty Awards segment which celebrated the best of Pakistani beauty. Indeed, this year’s Veet Celebration of Beauty was expanded in scale and scope to feature a diverse range of content in a singular interactive ceremony, a marked first for the beauty brand. The pink carpet of Veet Celebration of Beauty 2013 was hosted by TV personality Ayesha Omar.
The fashion showcase was divided into four unique segments, which celebrated Pakistani fashion through the ages as conceptualised and styled by Nabila and her team. The Vintage segment paid homage to the bygone era of classic Pakistani cinema and featured Élan by Khadijah Shah who presented her collection along with celebrity showstopper Zeba Bakhtiar. The Retro segment paid tribute to the roaring ‘70s and showcased the fashion stylings of designer Sadaf Malaterre, whose collection, aptly complemented by vivacious make-up and styling, portrayed the psychedelic nature of the era. The segment was closed by celebrity showstopper and Lollywood actress Sana Fakhar walking the ramp. For the Pop segment, designer Ali Xeeshan presented his disco inspired fashion collection along with celebrity showstopper Nadia Hussain, providing a befitting ode to the glamorous and over-the-top ‘80s. The final fashion segment of the day titled Eclectic was presented by design label Sana Safinaz and featured celebrity showstopper Humaima Malick. The segment encapsulated the present, depicting the fashion and aesthetic style of the modern Pakistani woman. Veet Celebration of Beauty also featured music and dance performances, including numbers by Ali Azmat and Zoe Viccaji and dance performances by Mehwish Hayat and Sara Loren.
Reckitt Benckiser Marketing Director Burhan Khan said, “Veet as a brand has always strongly supported Pakistan’s beauty industry and we are pleased to see that the Veet Celebration of Beauty platform has only grown in popularity with time.”
“I am very thrilled and honoured to receive this prestigious award and also feeling obliged to all the jury members and my fans who declared me a winner for this category,” Humaima said while talking to reporters. pr
Winners List :
Most Beautiful Smile – Syra Yousaf
Most Promising Model of the Year – Saima Azhar
Best Posture – Nadia Ali
Miss Catwalk – Amna Ilyas
Most Beautiful Skin – Ayyan
Miss Photogenic – Aamina Sheikh
Miss Elegance – Mahnoor Baloch
Beauty of the Year – Humaima Malick